C.S. Foresters Lieutenant Hornblower: Success And Failure :: Lieutenant Hornblower Essays

In the novel Lieutenant Hornblower there were a few scenes were Hornblower was a success and a few were he was a failure.   Ã‚  Ã‚  Ã‚  Ã‚  In my opinion the first success of Hornblower was when he used all the cannons on one side of the ship to free them from the mud holding the ship. Another success was when Hornblower suggested a landing attack on Samana Bay. The commanding officer agreed with his suggestion, and they put together a landing party. Hornblower had the whole attack planed and the coordinates marked. His surprise attack on the Spanish at Samana proved to be a success. Once the fort was taken over he was successful in firing red hot shot at enemy ships, even without ever using that technique before. Then when the negotiation with the Spanish took place he had a brilliant idea to mount a nine pound cannon at the upper end of the peninsula to prevent the Spanish from escaping. This enabled them to turn down the terms of the proposal that the Spanish wanted and get what they wanted without giving anything to the Spanish. These achievements made by Hornblower is what later earned him the command of the Retribution, although his command of the Retribution did not come until later when the war started again.   Ã‚  Ã‚  Ã‚  Ã‚  Hornblower had also had a few failures that hindered his successes. Among these was when Hornblower was using the red hot shot to sink enemy ships. This was both a success and failure. It was a failure because after heating the shot for a considerably long period of time the shot began to deform. This deformity of the shot wouldn't allow it to fit into the cannon. Hornblower realized his mistake after one of the shots wouldn't fit into the cannon. This slowed their operation down but didn't cause a defeat to them. The situation with Hornblower gambling is mostly in my opinion a success but it could also be a failure. The way I think it would be a failure is that he lost a lot of his

The Day of the Week Effect

Bishop’s University Department of Economics The â€Å"Day-of-the-Week† Effect: Analysis of Trends in the Daily Returns of Copper and Aluminum Lucas Zawislak and Jennifer Lee Dr. M. Vigneault Applied Economic Analysis March 15th, 2013 Introduction According to the neoclassical school of economics, asset markets are assumed to be both efficient and random.These two assumptions are the base from which two neoclassical theories are derived: 1) â€Å"The Efficient Market Theory† infers that the market is remarkably adept in its utilization of information; while 2) â€Å"The Random Walk Model† infers that accurate predictions of outcome cannot be made on the basis of historical data. In summation, it is assumed that the price behavior of assets is essentially random, and all relevant information is almost immediately incorporated into price. There are two key elements, in reference to market participants or decision makers, engrained in the neoclassical position .First, it is presumed that the decision maker is rational and therefore makes decisions using the expected utility function. Second, this position reasons that each decision maker has access to, and uses, full information about the fundamental valuations of assets. Consequently, the market should be comprised of distinctly independent, fully informed and rational decision makers. Contrary to the neoclassical belief’s studies have uncovered irregularities, in asset returns, over specific ranges in time, specifically over the days of the week.This observed anomaly is commonly referred to as â€Å"The-Day-of-the-Week-Effect† which challenges the notion of market efficiency and randomness. It proposes that the distribution of returns may vary according to the day of the week. The most distinct characteristic of this anomaly is a pattern of positive returns on Friday coupled with negative returns on Monday, also known as â€Å"the weekend effect†. Purpose and Motiva tion The objectives of this study are to determine if there is evidence of the day-of-the week-effect in the weekly price fluctuations of both Copper and Aluminum.More specifically, we will determine if the assets returns are dependent on the day of the week in which they are generated. If this is proven true, it will have implications on the behavior of market participants in regards to the trading of these commodities. It would be difficult to directly and consistently exploit this effect each week, due to high transaction costs. The situation in which this could be best exploited would be when there are plans to add one of these commodities to a portfolio, due to some strategic objective.In this case it would be advantageous to be aware of the effect and know exactly which day of the week the prices would be at their lowest. As I mentioned above, this anomaly will be tested against two base metals (commodities): copper and aluminum. Copper is the third most widely used metal in t he world, and is highly versatile. It is a base metal used in building construction, power generation, transmission, electronic product manufacturing, and the production of industrial machinery and transportation vehicles. Aluminum is a substitute for copper and is used in many of the same applications.Though the two metals are similar in application aluminum is a much cheaper alternative. When you familiarize yourself with the uses of both metals it becomes evident that they are essential to urban modernization. The demand for base metals is primarily fueled by economic growth, and though economic growth in the western hemisphere has slowed, countries such as China and India are experiencing a significant upward trend. Base metals are vital to this growth. On account of this demand, copper is in decreasing supply and due to uncertainty about future supply; this is likely to translate into price volatility.When making a purchase decision this volatility can be offset by the knowledg e of the price trends. Aluminum is still in good supply and due to its likeness to copper its demand is increasing. Method We have collected data on Copper and Aluminum prices, as reported on the London Metal Exchange, from January 2nd 2009 to February 15th 2013. The standard OLS method will be used to test the day-of-the-week effect in each of the commodities returns by regressing the data of the returns on the five daily dummy variables.The regression model below will be the base from which all analysis will take place. Essentially the commodity prices will be the dependent variables in the regression, while time will be the independent variable. Regression Model I: Ri=the daily yied of the asset D1=1 if Monday;=0 otherwise D2=1 if Tuesday;=0 otherwise D3=1 if Wednesday;=0 otherwise D4=1 if Thursday;=0 otherwise D5=1 if Friday;=0 otherwise **Null Hypothesis of Interest: Daily Return Equation Rt=(PtPt-1-1)*100 Descriptive Statistics The descriptive statistics reflect the fore menti oned metal profiles. On verage copper returns are 43% higher than that of Aluminum. In terms of standard deviation the returns for both are quite similar. Both graphs indicate increasing volatility of returns, yet this is much more prominent for copper. This pattern supports my previous statement indicating decreasing supply and increasing demand as a source of volatility. The large range given by the minimum and maximum returns is another indication of the volatility of returns for both metals Works Cited Berument, M. , and Nukhet Dogan. â€Å"Stock Market Return And Volatility: Day-Of-The-Week Effect. Journal Of Economics & Finance 36. 2 (2012): 282-302. Business Source Complete. Web. 12 Mar. 2013. Boudreaux, Denis, Spuma Rao, and Phillip Fuller. â€Å"An Investigation Of The Weekend Effect During Different Market Orientations. † Journal Of Economics & Finance 34. 3 (2010): 257-268. Business Source Complete. Web. 12 Mar. 2013. Derbali, Abdelkader, and Noureddine Khadraoui. â€Å"Day Of The Week Effect On Assets Return: Case Of The Stock Exchange Of Casablanca. † Journal Of Business Studies Quarterly 3. 1 (2011): 274-283. Business Source Complete.Web. 15 Mar. 2013. Hassan Chowdhury, Shah Saeed, and Rashida Sharmin. â€Å"Does Cross-Sectional Risk Explain Day-Of-The-Week Effects In Bangladesh Stock Market?. † International Research Journal Of Finance & Economics 93 (2012): 84-94. Business Source Complete. Web. 15 Mar. 2013. Ulussever, Talat, Ibrahim Guran Yumusak, and Muhsin Kar. â€Å"The Day-Of-The-Week Effect In The Saudi Stock Exchange: A Non-Linear Garch Analysis. † Journal Of Economic & Social Studies (JECOSS) 1. 1 (2011): 9-23. Business Source Complete. Web. 15 Mar. 2013.

According To The United States Census Bureau, The United

According to The United States Census Bureau, the United States population accounts for less than 5 percent of the world population. The United States, however, houses more than 20% of the world inmate population. From 1978 to 2014, there has been a sharp increase of the inmate population to the tune of over 400% - an alarming number that is not likely to decrease anytime soon (ACLU, n.d.). The United States government has placed tougher sanctions and punishments on criminals since the late 1970s, which has led to this massive growth in prison population, but are these harsh methods effective? Instead of a place for rehabilitation, prison is a breeding ground for criminal enterprises. Serious issues such as sexual assault, drugs abuse,†¦show more content†¦Donald Hutcherson, an Ohio sociologist put this into a financial prospective in one of his researches by comparing illegal earnings of ex-convicts and those without prior conviction. Hutcherson finds that the former earns an average of $1,070 in illegal income while the latter only manages $120 (Barnes, 2013). The higher earning average after a stint behind bar is a good indicator of how prison can help broaden criminal network and knowledge for some of these convicts. One of the most heinous crimes in the prison system is sex offense – rapist and child molester are placed in the bottom of the prison hierarchy. Prison life for sex offender, especially pedophiles can be hellish. Margot Bach, a spokeswoman for California Department of Corrections said Taking [a pedophile] out would gain [the killer] a lot more respect among the other inmates (James, 2003). The housing situation for sex offenders can be quite precarious. Inmate housing managers usually consult caseworkers to make an arrangement for a sex offender to stay in a sex offender-only housing unit for a purpose of treatment and education. One of the benefits of this living arrangement is for inmate safety since sex offenders are often subjected to ridicule, physical altercation, and sexual victimization. If the case is severe enough to be presented in the news media, a particular inmate will be placed in a protective custody unit – so called â€Å"PC up† to avoid physical abuse or even death.Show MoreRelatedA Survey Of The Windshield Survey1302 Words   |  6 Pagesentrance ramp and exit ramp to the interstate is on this road. Indirect Data The community of Valdosta, Georgia has a total population of 54,518 (United States Census Bureau, n.d.). Most the population is African American, 28,515 residents, and 24,299 residents are Caucasian (United States Census Bureau, n.d.). 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According to the 2015 U.S census bureau, the population of Brooklyn stands at 2,504,700 out of which South-Central Brooklyn has approximately 804,982 residents and it is expected to have grown gradually through the one year-period that has elapsed (United States Census Bureau, 2014). This is more than double the amount of the total number of people that was living in South- Central Brooklyn

Management Planning Paper - 1348 Words

Lemont Feb 27, 2008 Management Planning Paper In management, each of the four functions, planning, organizing, leading, and controlling, are crucial to the development of any business. Involving employees in the planning process help them understand the goals of the organization. Planning is analyzing a situation, determining the goals that will be pursued, and deciding in advance the actions needed to pursue the goals. This paper will evaluate the planning function of the Halliburton Company and analyze the impact that legal issues, ethics, and corporate social responsibilities have on management planning along with examples of each, and analyze three factors that influence strategic, tactical, operational, and contingency†¦show more content†¦Halliburton is a major provider of engineering services, particularly to the energy sector. Halliburton s accounting practices on cost overruns on construction jobs was investigated. The former CEO of Halliburton, who was in charge when those accounting practices were introduced, Dick Cheney, currently Vice President of the United States. A suit was filed that alleged Mr. Cheney conspired, along with others at Halliburton, to file false financial statements and thereby mislead investors. The suit claimed Halliburton s deceptive accounting procedures led to overstatements of revenue amounting to as much as $445 million in a three-year period during Mr. Cheney s tenure as CEO (Gutman, 2002). Today s competitive environment requires managers to continually upgrade the skills and performance of employees—and their own. Such constant improvement increases both personal and organizational effectiveness. It makes organization members more useful in their current job and prepares them to take on new responsibilities (Bateman, Snell, 2007). Some factors that influence Halliburton strategic, tactical, operational and contingency planning are diversity training, staffing, performance appraisal, and so forth. Diversity training focus o n building awareness of diversity issues as well as providing the skills employees need to work with others who are different from them. Programs that focus on identifying and reducingShow MoreRelatedManagement Planning Paper on Arthur Andersen1221 Words   |  5 PagesRunning head: Management Planning Paper on Arthur Andersen Management Planning Paper on Arthur Andersen In 1913, the company Arthur Andersen started by Arthur Andersen and Clarence Delany by the name of Andersen, Delany, Co. In 1918, it was given the name Arthur Andersen Co. The company supplied tax, consulting services and auditing for the large business, and itself had a position in the Big Five accounting firms. 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Essay about Wisdom Sits in Places - 783 Words

November 29, 2011 Wisdom Sits in Places: Landscape and Language Among the Western Apache Keith H. Basso’s Wisdom Sits in Places: Landscape and Language Among the Western Apache delivers a strong message regarding human connections between place, identity, and origins in relation to the idea of place-names. Every place evokes an association to a story and/or a person/ancestor bearing a moral message that allows the Western Apache to shape their beliefs, behaviors, identities, etc. It is through this connection to the land that the Apache begin to define their understanding of their lives. Along with the connection to nature comes a strong connection to their ancestors. Many of the narratives that come from these places is in†¦show more content†¦For example, the Apache do not believe an individual can claim land, which is not a universally shared sentiment. On that same note though, as stated in lecture, ethnography is always: partial, positioned, provisional, and based on dialogue. So, Basso’s stance on place-names being a universal idea is not necessarily a fault in his studies, but instead, his position in his studies and the position of those whom he studies. Wisdom Sits in Places is heavy in its dialogue allowing the readers to make their own interpretations from an etic perspective. It is through the dialogue that the reader is able to really understand the importance the Western Apache place on the â€Å"where† of things that happened, as opposed to, the â€Å"when.† The year something happened is not the driving force behind a place-name, in fact, the year is typically not even mentioned in their dialogues. It seems as far as the Western Apache are concerned, the past need not be mentioned as the past—put the emphasis in the place-name and that is enough to feel connected to the past. Because nobody knows when these phenomena came into being, locating past events in time can be accomplished only in a vague and general way. 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Carolingian Renaissance Essay Example For Students

Carolingian Renaissance Essay The Carolingian Renaissance is a period in the Middle Ages characterized by the revival of scholarship, and tagged with the figure of Charlemagne. After a period of stagnation and certain decadence in the development of intellectual awareness and art which marked the Middle Ages, in the second half of the 8th century there is a new uplift in these fields. Charlemagne brings the greatest scholars of his time to his court, in a desire to revive the level of artistic creation and nourishment of literacy from the time of the ancient Rome. Rome becomes an ideal in the recovery of art, architecture, philosophical writings. Transcriptions are made of ancient scholar works, which are some of the only copies of these works preserved to this day. As a result of a need for extended text on the scarce surface of permanents, a new epistyle called minuscule is developed, which will have become the ground for todays modern epistyle. Gina Fischer thus explains this Carolingian revival: -From an artistic point of view, the characteristic element of the Carolingian Renaissance, is he persistence to reinforce, through the restoration of the Empire, the culture that, sparse and defective, found its resort in desolate monasteries. To rediscover the greatness of Antique was a myth, and, at the same time, an aspiration for a new prestige; still it is a retrieval of immortal virtues and ideas that began to fade and obscure. l The centers of this new scholarship were monasteries. They incorporated scriptorium where the transcriptions were made; the architecture was improved on their trustees, and the interior was used for decorative art development. Still, secular clergy was kept outside of the monasteries, and they were educated in cathedral schools: -Even though cathedral schools became important institutions in ecclesiastical community, very little is known about them in the Carolingian period, and a certain thing is that clericals were generally corrupted, at least in Gaul. Bishops were often laymen and ignorant, they spent their lives on family feuds, in political intrigues, warfare, hunting and other favorite occupations of the half-barbaric nobility. The remarkable ones that could have become intellectual leaders, spent their energy Christianizing pagan lands or reforming Christian hierarchy in those already Christianizes. Therefore their enthusiasm for teaching and writing slowly faded away. This was the reason that both 7th and 8th century in Europe were quite destitute in literary creation and scholarship. There were only a few prominent writers. 2 Carolingian Renaissance By tattooing

Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company

Middlesex Insurance Company conducts market research on demand to help the management make informed decisions on available products, new products and market trends and segmentation. Market research also helps in identifying specific product attributes that match the capabilities of the target market.Advertising We will write a custom research paper sample on Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company specifically for you for only $16.05 $11/page Learn More Market research on available products also assists the firm address matters relating to accessibility, prices and effectiveness. Market research is an indicator of activities that complement insurance as well as revealing people’s perception, understanding and trust of insurance. This is important to Kate Farm because of the uptake and designing and conducting customer awareness and marketing strategies. Middlesex Insurance Company’ s research plan guides the collection and analysis of data in the following ways; the research team outlines the research objectives, the audience, and how the results will be used. The team defines the key questions and points out the primary and secondary sources the information to be used. The research team then makes a decision on the method they intend to use in data collection, then determine and document the procedure for participants’ selection. Data analyzing plan is developed and a timeline set for the process. The team members assign themselves roles and responsibilities for conducting the research. They organize logistics, schedule collection of data, design data collection tools such as interview guides and analysis matrices. The team collects data, some of the main data collection techniques are Mail questionnaire telephone interview, personal interview and online interview (Kotler Keller, 2009). After collecting data, they analyze it, draft a report and finall y draw a final report to the management. According to Talvinen (1994), marketing information system inform the management on the current market trend. Middlesex Insurance Company has developed an effective long-term marketing strategy which is very helpful and important for every organization that wants to get and attract the necessary audience according to Shaw and Stone (). This strategy is aimed at adding more clients on their book within twelve months. The organization uses a guide on’ how to save on insurance’ as a lead generator. This guide is sent via sales letters, newsletters, handouts, emails, endorsement and direct mail marketing. Prospective clients continuously receive mails until they respond positively.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Middlesex Insurance Company offers good content in the mailed offer so as not to bore the recipients, th ose who do not respond within two weeks, are put in another marketing funnel. A newsletter is sent to them, then a follow up with another guide, they are kept in the newsletter system. Segmentation, Targeting, Positioning, and Dealing with Competition Middlesex Insurance Company provides property and casualty policy cover, therefore, it targets two customer segments, home and automobile buyers. Kotler and Keller (2009) classify this consumer segment as demographic consumer market. Demographic consumer market adopts demographics to understand consumers. In this segmentation, consumers are categorized according to their age, race, gender, income, education, family size, family life cycle,occupation. According to American Housing Survey(2006), first time home buyers averaged thirty-three years with a household income of approximately sixty-four thousand dollars a year. Middlesex Insurance Company’s customers are generally aged between 30 and 50 years, with a majority below 40 ye ars. Move up homebuyers earned substantially higher than first time buyers, most doubled the average earned by first time buyers. Most customers who were first timers bought homes covering 1500 square feet. These houses were also single family homes as many of them were married with children. Eleven percent of the customers bought town homes and another eleven percent insuring condominiums. The move uppers bought slightly larger homes with a large percentage moving into detached homes, eight percent moving to town homes and another eight percent insuring condominiums. On the other hand, Aizcorbe, Bridgeman and Nalewaik (2009), one’s willingness to pay for a vehicle depended on their household income.They listed other factors to be considered as educational attainment and age. Middlesex Insurance Company’s customers in 2010 who insured 2011 model-year cars had $ 8000 more income than households who bought 2010 model-year cars.Advertising We will write a custom rese arch paper sample on Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company specifically for you for only $16.05 $11/page Learn More Those who bought newer model-year in 2010 had $ 5000 more income and in 2011, newer model year owners earned about $ 6000 more income. In all cases, owners of newer model year cars earned significantly higher income compared to owners of the older year models. Product and Service Middlesex Insurance Company demonstrates an effective and efficient service delivery to the client base by offering best offers at affordable rate (Sawhney, Balasubramanian, Krishnan, 2004).The company has evaluated sales and profits related with each offer (Kotler Keller, 2009). It provides homeowner’s insurance that combines certain personal insurance such as loss that occur to the house, the house’s content, loss of the house use, loss of homeowner possessions and also insurance against ac cidents that occur at the home or at the homeowners hands within the territory of the policy. Types of policies Middlesex Insurance Company offers three types of homeowners’ insurance policies. Basic form homeowner policy Middlesex Insurance Company offers this insurance policy against eleven listed perils. This include â€Å"fire, storms or hailstones, vandalism or malicious mischief, theft, destruction from automobile and aircraft, explosion riot or civil strife, glass breakage, smoke, volcanic activity, and personal liability. Exceptions include floods, earthquakes.† Broad form homeowner policy This is a more advanced policy that gives coverage against seventeen perils that include the eleven listed above. The policy covers named perils and indicates the event that would be covered. Special form homeowner policy This is the most comprehensive policy cover offered by Middlesex Insurance Company. The policy covers all risks associated with homeownership. It is mostly used for single-family homes.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Middlesex Insurance Company also offers three main types of auto insurance. Comprehensive coverage This insurance policy cover damages the customer’s car that are not caused by other motorists. These include damage to the whole car, or parts from such events as fire, theft, storms, tornado, floods and hail. It also covers the car in event of hitting an animal. This policy is optional and purchased for vehicles that are worth more than $ 1000. This policy coverage does not raise the premium and the policy owner has the option to choose from deductible amount. Collision coverage This policy covers the vehicle against physical damage because of collision. In this case, if the policy owner crashes, the insurance will pay to fix the vehicle. This policy cover is optional and the monthly deductibles range between $ 200 and $1000. This policy is ideal for vehicles worth more than $ 4000 and policy owners who have no accident history. Pricing Middlesex Insurance Company sets insuranc e rates 10% below market rates to attract customers (Baye, Gatti, Rupert, Kattuman, Morgan, 2007). In addition to this, other factors are significant in calculating prices. In case of homeowner insurance, the following are considered: the company selected this price setting method in line with research done and available data on risks connected to homeownership (Kotler Keller, 2009). Location Where the customer lives is a factor to be considered. Middlesex Insurance Company gather claims experience based on location and use this to adjust the premiums. For instance if a customer lives in high theft area then they will pay more. Coverage The more the cover purchased the higher the premium will be. For example, a $50,000 insurance policy is less expensive than $85,000 policy. In addition, a town house insurance policy will be less expensive than a condominium. Other considerations will be a customer’s customization of their insurance policy with optional coverage’s, li ke a bicycle, these will increase the premium. Proximity to fire station The closer a customer lives to the fire station the lesser the premium on the policy. The company assumes that the property stands a greater chance of being saved from fire. Amount of deductibles The more the customer pays on the deductibles the lower the premium will be. For example if the standard policy deductible is $500 and the customer chooses to pay $ 1000, this definitely reduces the premium. Security features Having a safe home environment is advantageous especially in calculating premiums. Installation of alarm systems, smoke detectors, carbon detectors and other security features will reduce insurance premiums. The following factors determine the pricing of auto insurance: Age Policy owners who are younger than 25 year of age pay more rates. In the insurance industry, research indicates that younger drivers get into more accidents as compared to older ones. Driver’s Record The policyholderâ₠¬â„¢s driving record is critical in determining the amount to be paid. The more traffic violations the higher the premiums. They however drop every year that violation is not reported. Place of residence If the customer lives in a city where crime is reportedly high, the rates will be high. This is because the likelihood of a crime affecting the customer’s car indicates the likelihood of that customer making acclaim. Make and model of the vehicle The type of car the customer insures will determine the amount of premium. A customer driving a sports car will pay more because it is more likely to get broken into. Marketing Channels Middlesex Insurance Company uses agents as the main marketing channel. The company sells 80% of policies through this channel. According to Kotler and Keller (2009), these are independent organizations involved in the process of making the products available to the customers. The agents owe the company a number of duties these include: the agents perf orm the tasks specified by the agency and not to perform unauthorized tasks. The agents discharge duties with caution and due diligence, the agent does not engage in conduct that benefits them to the detriment of the company. The agents should not accept inconsistent obligations with the work owed to the company. The agents can represent the conflicting interests of other companies only after full disclosure and with consent of Middlesex Insurance Company. The agents should not take advantage of their position in transactions for their own interests rather than for the interests of the company. An agent should not usurp the company’s opportunities by passing them on to a third party. The company makes full disclosure of all information relevant to transactions that the agents are allowed to perform. The company also pays the agent as stipulated in the agreements. The laws of the United States of America regulate the relationship between the agents and Middlesex Insurance Comp any (Randall, 1999). Marketing Communications Middlesex Insurance Company deploys marketing strategies to attract prospective customers. The company pursues to have a target audience by developing creative messages that they will receive without resistance (Kotler Keller, 2009). The company has contracted a firm to undertake direct mail pieces in the target audience area. The target audience receives regular sales materials as well as newsletters. This is done every two weeks. The company also creates personalized advertisements that are emailed to customers. The internet is one of the latest techniques the company has employed in marketing. The company is investing in a zip code exclusive online advertizing to get unique exposure. The company’s website developer has initiated the construction work. Through the internet host, they intend to link the agents’ sites to the Company’s Website. Here agents act as Intermediaries who facilitate advertisers as well as c onsumers linking with each other (Rochet Tirole, 2003). This way it stands to reach target audience as more people are using the internet and searching for insurance. â€Å"Web-based sellers use online advertising to drive consumers directly to their sites where they can browse for goods and services and purchase them with a few clicks. Online advertising accounted for 8.8 percent of all advertising in the United States in 2008† (Hallerman, 2008). According to Evans (2009), internet based sellers use advertizing to attract consumers directly to their websites where they check for products and buy them with a click of the mouse. Middlesex Insurance Company is continuously looking to find new agents to work with. It advertises in the local newspaper in order to attract prospective agents. References Aizcorbe, A., Bridgeman, B., Nalewaik, J. (2009). Heterogeneous Car Buyers: A Stylized Fact. Finance and Economic Discussion Series Division of Research and Statistics and Monetar y Affairs, 12. American Housing Survey. (2006). American housing survey: Current housing reports. Washington DC: U.S Department of Housing and Urban Development. Baye, M., Gatti, J., Rupert, J., Kattuman, P., Morgan, J. (2007). A dashboard for online pricing. California Management Review, 202-216. Evans, D. (2009). The online advertizing industry: Economics, evolution and privacy. Journal of Economic Perspectives, 23(3), 37–60. Hallerman, D. (2008). US online advertising: Resilient in a rough economy: Summary. eMarkete. Kotler, P., Keller, K. (2009). Framework for Marketing Management. New Jersey: Pearson Prentice Hall. Randall, S. (1999). Insurance Regulation in The United States: Regulatory Federalism and the National Association of Insurance Commission. Web. Rochet, J.-C., Tirole, J. (2003). Platform competition in Two Sided Markets. Journal of the European Economic Association , 990-1029. Sawhney, M., Balasubramanian, S., Krishnan, V. (2004). Creating growth with serv ices. MIT Sloan Management Review, 34-43. Shaw, R., Stone, M. (1988). Database Marketing. Aldershot: Gower House. Talvinen, J. M. (1994). Information System in Marketing: Identifying Opportunity for New Application. European Journal of Marketing, 29(1), 8-26. This research paper on Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company was written and submitted by user Jaelynn W. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.