Management Planning Paper - 1348 Words

Lemont Feb 27, 2008 Management Planning Paper In management, each of the four functions, planning, organizing, leading, and controlling, are crucial to the development of any business. Involving employees in the planning process help them understand the goals of the organization. Planning is analyzing a situation, determining the goals that will be pursued, and deciding in advance the actions needed to pursue the goals. This paper will evaluate the planning function of the Halliburton Company and analyze the impact that legal issues, ethics, and corporate social responsibilities have on management planning along with examples of each, and analyze three factors that influence strategic, tactical, operational, and contingency†¦show more content†¦Halliburton is a major provider of engineering services, particularly to the energy sector. Halliburton s accounting practices on cost overruns on construction jobs was investigated. The former CEO of Halliburton, who was in charge when those accounting practices were introduced, Dick Cheney, currently Vice President of the United States. A suit was filed that alleged Mr. Cheney conspired, along with others at Halliburton, to file false financial statements and thereby mislead investors. The suit claimed Halliburton s deceptive accounting procedures led to overstatements of revenue amounting to as much as $445 million in a three-year period during Mr. Cheney s tenure as CEO (Gutman, 2002). Today s competitive environment requires managers to continually upgrade the skills and performance of employees—and their own. Such constant improvement increases both personal and organizational effectiveness. It makes organization members more useful in their current job and prepares them to take on new responsibilities (Bateman, Snell, 2007). Some factors that influence Halliburton strategic, tactical, operational and contingency planning are diversity training, staffing, performance appraisal, and so forth. Diversity training focus o n building awareness of diversity issues as well as providing the skills employees need to work with others who are different from them. Programs that focus on identifying and reducingShow MoreRelatedManagement Planning Paper on Arthur Andersen1221 Words   |  5 PagesRunning head: Management Planning Paper on Arthur Andersen Management Planning Paper on Arthur Andersen In 1913, the company Arthur Andersen started by Arthur Andersen and Clarence Delany by the name of Andersen, Delany, Co. In 1918, it was given the name Arthur Andersen Co. The company supplied tax, consulting services and auditing for the large business, and itself had a position in the Big Five accounting firms. 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Additionally, this paper will analyze the impact these factors have on Arthur Andersen’s management planning. Finally, this paper will analyze at least three factors that influence Arthur Andersen’s strategic, tactical, operational, and contingency planning. The firmRead More Functions of Management Paper803 Words   |  4 PagesFunctions of Management Paper nbsp;nbsp;nbsp;nbsp;nbsp;The four functions of management are planning, organizing, leading, and controlling. All four of these functions of management are used through out each and every type of business out there in the world. nbsp;nbsp;nbsp;nbsp;nbsp;The first function of management is planning. Planning is â€Å"specifying the goals to be achieved and deciding in advance the appropriate actions needed to achieve those goals.† Planning includes analyzingRead MoreManagement Planning at Boeing Essay1105 Words   |  5 PagesAssignment: Management Planning Paper Management Theory Practice and Application With any company, organization, or corporation the first phase of any management is planning. This phase is very important to any company because many different planning functions and each planning function create a standard for each of its employees to follow. This paper will discuss the planning functions of management while looking at the Boeing Company. 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Essay about Wisdom Sits in Places - 783 Words

November 29, 2011 Wisdom Sits in Places: Landscape and Language Among the Western Apache Keith H. Basso’s Wisdom Sits in Places: Landscape and Language Among the Western Apache delivers a strong message regarding human connections between place, identity, and origins in relation to the idea of place-names. Every place evokes an association to a story and/or a person/ancestor bearing a moral message that allows the Western Apache to shape their beliefs, behaviors, identities, etc. It is through this connection to the land that the Apache begin to define their understanding of their lives. Along with the connection to nature comes a strong connection to their ancestors. Many of the narratives that come from these places is in†¦show more content†¦For example, the Apache do not believe an individual can claim land, which is not a universally shared sentiment. On that same note though, as stated in lecture, ethnography is always: partial, positioned, provisional, and based on dialogue. So, Basso’s stance on place-names being a universal idea is not necessarily a fault in his studies, but instead, his position in his studies and the position of those whom he studies. Wisdom Sits in Places is heavy in its dialogue allowing the readers to make their own interpretations from an etic perspective. It is through the dialogue that the reader is able to really understand the importance the Western Apache place on the â€Å"where† of things that happened, as opposed to, the â€Å"when.† The year something happened is not the driving force behind a place-name, in fact, the year is typically not even mentioned in their dialogues. It seems as far as the Western Apache are concerned, the past need not be mentioned as the past—put the emphasis in the place-name and that is enough to feel connected to the past. Because nobody knows when these phenomena came into being, locating past events in time can be accomplished only in a vague and general way. This is of little consequence, however, for what matters most to Apaches is where events occurred, notShow MoreRelated Keith Bassos Wisdom Sits in Places Essay1951 Words   |  8 PagesKeith Bassos Wisdom Sits in Places There is a deep relationship between the environment and Western Apache people. The bonds between the two are so strong that it is embedded in their culture and history. Keith Basso, author of Wisdom Sits in Places expanded on this theory and did so by divulging himself into Western Apaches life. He spent fifteen years with the Apache people studying their relationship with the environment, specifically concentrating on ‘Place-names.’ When Basso firstRead MoreKeith H. Basso Essay1683 Words   |  7 Pagesusually overlooked topics, geography and oral history. Geography and the location of places is usually forgotten or seen as just topography, but Basso proves that geography is more than a location. 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Carolingian Renaissance Essay Example For Students

Carolingian Renaissance Essay The Carolingian Renaissance is a period in the Middle Ages characterized by the revival of scholarship, and tagged with the figure of Charlemagne. After a period of stagnation and certain decadence in the development of intellectual awareness and art which marked the Middle Ages, in the second half of the 8th century there is a new uplift in these fields. Charlemagne brings the greatest scholars of his time to his court, in a desire to revive the level of artistic creation and nourishment of literacy from the time of the ancient Rome. Rome becomes an ideal in the recovery of art, architecture, philosophical writings. Transcriptions are made of ancient scholar works, which are some of the only copies of these works preserved to this day. As a result of a need for extended text on the scarce surface of permanents, a new epistyle called minuscule is developed, which will have become the ground for todays modern epistyle. Gina Fischer thus explains this Carolingian revival: -From an artistic point of view, the characteristic element of the Carolingian Renaissance, is he persistence to reinforce, through the restoration of the Empire, the culture that, sparse and defective, found its resort in desolate monasteries. To rediscover the greatness of Antique was a myth, and, at the same time, an aspiration for a new prestige; still it is a retrieval of immortal virtues and ideas that began to fade and obscure. l The centers of this new scholarship were monasteries. They incorporated scriptorium where the transcriptions were made; the architecture was improved on their trustees, and the interior was used for decorative art development. Still, secular clergy was kept outside of the monasteries, and they were educated in cathedral schools: -Even though cathedral schools became important institutions in ecclesiastical community, very little is known about them in the Carolingian period, and a certain thing is that clericals were generally corrupted, at least in Gaul. Bishops were often laymen and ignorant, they spent their lives on family feuds, in political intrigues, warfare, hunting and other favorite occupations of the half-barbaric nobility. The remarkable ones that could have become intellectual leaders, spent their energy Christianizing pagan lands or reforming Christian hierarchy in those already Christianizes. Therefore their enthusiasm for teaching and writing slowly faded away. This was the reason that both 7th and 8th century in Europe were quite destitute in literary creation and scholarship. There were only a few prominent writers. 2 Carolingian Renaissance By tattooing

Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company

Middlesex Insurance Company conducts market research on demand to help the management make informed decisions on available products, new products and market trends and segmentation. Market research also helps in identifying specific product attributes that match the capabilities of the target market.Advertising We will write a custom research paper sample on Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company specifically for you for only $16.05 $11/page Learn More Market research on available products also assists the firm address matters relating to accessibility, prices and effectiveness. Market research is an indicator of activities that complement insurance as well as revealing people’s perception, understanding and trust of insurance. This is important to Kate Farm because of the uptake and designing and conducting customer awareness and marketing strategies. Middlesex Insurance Company’ s research plan guides the collection and analysis of data in the following ways; the research team outlines the research objectives, the audience, and how the results will be used. The team defines the key questions and points out the primary and secondary sources the information to be used. The research team then makes a decision on the method they intend to use in data collection, then determine and document the procedure for participants’ selection. Data analyzing plan is developed and a timeline set for the process. The team members assign themselves roles and responsibilities for conducting the research. They organize logistics, schedule collection of data, design data collection tools such as interview guides and analysis matrices. The team collects data, some of the main data collection techniques are Mail questionnaire telephone interview, personal interview and online interview (Kotler Keller, 2009). After collecting data, they analyze it, draft a report and finall y draw a final report to the management. According to Talvinen (1994), marketing information system inform the management on the current market trend. Middlesex Insurance Company has developed an effective long-term marketing strategy which is very helpful and important for every organization that wants to get and attract the necessary audience according to Shaw and Stone (). This strategy is aimed at adding more clients on their book within twelve months. The organization uses a guide on’ how to save on insurance’ as a lead generator. This guide is sent via sales letters, newsletters, handouts, emails, endorsement and direct mail marketing. Prospective clients continuously receive mails until they respond positively.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Middlesex Insurance Company offers good content in the mailed offer so as not to bore the recipients, th ose who do not respond within two weeks, are put in another marketing funnel. A newsletter is sent to them, then a follow up with another guide, they are kept in the newsletter system. Segmentation, Targeting, Positioning, and Dealing with Competition Middlesex Insurance Company provides property and casualty policy cover, therefore, it targets two customer segments, home and automobile buyers. Kotler and Keller (2009) classify this consumer segment as demographic consumer market. Demographic consumer market adopts demographics to understand consumers. In this segmentation, consumers are categorized according to their age, race, gender, income, education, family size, family life cycle,occupation. According to American Housing Survey(2006), first time home buyers averaged thirty-three years with a household income of approximately sixty-four thousand dollars a year. Middlesex Insurance Company’s customers are generally aged between 30 and 50 years, with a majority below 40 ye ars. Move up homebuyers earned substantially higher than first time buyers, most doubled the average earned by first time buyers. Most customers who were first timers bought homes covering 1500 square feet. These houses were also single family homes as many of them were married with children. Eleven percent of the customers bought town homes and another eleven percent insuring condominiums. The move uppers bought slightly larger homes with a large percentage moving into detached homes, eight percent moving to town homes and another eight percent insuring condominiums. On the other hand, Aizcorbe, Bridgeman and Nalewaik (2009), one’s willingness to pay for a vehicle depended on their household income.They listed other factors to be considered as educational attainment and age. Middlesex Insurance Company’s customers in 2010 who insured 2011 model-year cars had $ 8000 more income than households who bought 2010 model-year cars.Advertising We will write a custom rese arch paper sample on Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company specifically for you for only $16.05 $11/page Learn More Those who bought newer model-year in 2010 had $ 5000 more income and in 2011, newer model year owners earned about $ 6000 more income. In all cases, owners of newer model year cars earned significantly higher income compared to owners of the older year models. Product and Service Middlesex Insurance Company demonstrates an effective and efficient service delivery to the client base by offering best offers at affordable rate (Sawhney, Balasubramanian, Krishnan, 2004).The company has evaluated sales and profits related with each offer (Kotler Keller, 2009). It provides homeowner’s insurance that combines certain personal insurance such as loss that occur to the house, the house’s content, loss of the house use, loss of homeowner possessions and also insurance against ac cidents that occur at the home or at the homeowners hands within the territory of the policy. Types of policies Middlesex Insurance Company offers three types of homeowners’ insurance policies. Basic form homeowner policy Middlesex Insurance Company offers this insurance policy against eleven listed perils. This include â€Å"fire, storms or hailstones, vandalism or malicious mischief, theft, destruction from automobile and aircraft, explosion riot or civil strife, glass breakage, smoke, volcanic activity, and personal liability. Exceptions include floods, earthquakes.† Broad form homeowner policy This is a more advanced policy that gives coverage against seventeen perils that include the eleven listed above. The policy covers named perils and indicates the event that would be covered. Special form homeowner policy This is the most comprehensive policy cover offered by Middlesex Insurance Company. The policy covers all risks associated with homeownership. It is mostly used for single-family homes.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Middlesex Insurance Company also offers three main types of auto insurance. Comprehensive coverage This insurance policy cover damages the customer’s car that are not caused by other motorists. These include damage to the whole car, or parts from such events as fire, theft, storms, tornado, floods and hail. It also covers the car in event of hitting an animal. This policy is optional and purchased for vehicles that are worth more than $ 1000. This policy coverage does not raise the premium and the policy owner has the option to choose from deductible amount. Collision coverage This policy covers the vehicle against physical damage because of collision. In this case, if the policy owner crashes, the insurance will pay to fix the vehicle. This policy cover is optional and the monthly deductibles range between $ 200 and $1000. This policy is ideal for vehicles worth more than $ 4000 and policy owners who have no accident history. Pricing Middlesex Insurance Company sets insuranc e rates 10% below market rates to attract customers (Baye, Gatti, Rupert, Kattuman, Morgan, 2007). In addition to this, other factors are significant in calculating prices. In case of homeowner insurance, the following are considered: the company selected this price setting method in line with research done and available data on risks connected to homeownership (Kotler Keller, 2009). Location Where the customer lives is a factor to be considered. Middlesex Insurance Company gather claims experience based on location and use this to adjust the premiums. For instance if a customer lives in high theft area then they will pay more. Coverage The more the cover purchased the higher the premium will be. For example, a $50,000 insurance policy is less expensive than $85,000 policy. In addition, a town house insurance policy will be less expensive than a condominium. Other considerations will be a customer’s customization of their insurance policy with optional coverage’s, li ke a bicycle, these will increase the premium. Proximity to fire station The closer a customer lives to the fire station the lesser the premium on the policy. The company assumes that the property stands a greater chance of being saved from fire. Amount of deductibles The more the customer pays on the deductibles the lower the premium will be. For example if the standard policy deductible is $500 and the customer chooses to pay $ 1000, this definitely reduces the premium. Security features Having a safe home environment is advantageous especially in calculating premiums. Installation of alarm systems, smoke detectors, carbon detectors and other security features will reduce insurance premiums. The following factors determine the pricing of auto insurance: Age Policy owners who are younger than 25 year of age pay more rates. In the insurance industry, research indicates that younger drivers get into more accidents as compared to older ones. Driver’s Record The policyholderâ₠¬â„¢s driving record is critical in determining the amount to be paid. The more traffic violations the higher the premiums. They however drop every year that violation is not reported. Place of residence If the customer lives in a city where crime is reportedly high, the rates will be high. This is because the likelihood of a crime affecting the customer’s car indicates the likelihood of that customer making acclaim. Make and model of the vehicle The type of car the customer insures will determine the amount of premium. A customer driving a sports car will pay more because it is more likely to get broken into. Marketing Channels Middlesex Insurance Company uses agents as the main marketing channel. The company sells 80% of policies through this channel. According to Kotler and Keller (2009), these are independent organizations involved in the process of making the products available to the customers. The agents owe the company a number of duties these include: the agents perf orm the tasks specified by the agency and not to perform unauthorized tasks. The agents discharge duties with caution and due diligence, the agent does not engage in conduct that benefits them to the detriment of the company. The agents should not accept inconsistent obligations with the work owed to the company. The agents can represent the conflicting interests of other companies only after full disclosure and with consent of Middlesex Insurance Company. The agents should not take advantage of their position in transactions for their own interests rather than for the interests of the company. An agent should not usurp the company’s opportunities by passing them on to a third party. The company makes full disclosure of all information relevant to transactions that the agents are allowed to perform. The company also pays the agent as stipulated in the agreements. The laws of the United States of America regulate the relationship between the agents and Middlesex Insurance Comp any (Randall, 1999). Marketing Communications Middlesex Insurance Company deploys marketing strategies to attract prospective customers. The company pursues to have a target audience by developing creative messages that they will receive without resistance (Kotler Keller, 2009). The company has contracted a firm to undertake direct mail pieces in the target audience area. The target audience receives regular sales materials as well as newsletters. This is done every two weeks. The company also creates personalized advertisements that are emailed to customers. The internet is one of the latest techniques the company has employed in marketing. The company is investing in a zip code exclusive online advertizing to get unique exposure. The company’s website developer has initiated the construction work. Through the internet host, they intend to link the agents’ sites to the Company’s Website. Here agents act as Intermediaries who facilitate advertisers as well as c onsumers linking with each other (Rochet Tirole, 2003). This way it stands to reach target audience as more people are using the internet and searching for insurance. â€Å"Web-based sellers use online advertising to drive consumers directly to their sites where they can browse for goods and services and purchase them with a few clicks. Online advertising accounted for 8.8 percent of all advertising in the United States in 2008† (Hallerman, 2008). According to Evans (2009), internet based sellers use advertizing to attract consumers directly to their websites where they check for products and buy them with a click of the mouse. Middlesex Insurance Company is continuously looking to find new agents to work with. It advertises in the local newspaper in order to attract prospective agents. References Aizcorbe, A., Bridgeman, B., Nalewaik, J. (2009). Heterogeneous Car Buyers: A Stylized Fact. Finance and Economic Discussion Series Division of Research and Statistics and Monetar y Affairs, 12. American Housing Survey. (2006). American housing survey: Current housing reports. Washington DC: U.S Department of Housing and Urban Development. Baye, M., Gatti, J., Rupert, J., Kattuman, P., Morgan, J. (2007). A dashboard for online pricing. California Management Review, 202-216. Evans, D. (2009). The online advertizing industry: Economics, evolution and privacy. Journal of Economic Perspectives, 23(3), 37–60. Hallerman, D. (2008). US online advertising: Resilient in a rough economy: Summary. eMarkete. Kotler, P., Keller, K. (2009). Framework for Marketing Management. New Jersey: Pearson Prentice Hall. Randall, S. (1999). Insurance Regulation in The United States: Regulatory Federalism and the National Association of Insurance Commission. Web. Rochet, J.-C., Tirole, J. (2003). Platform competition in Two Sided Markets. Journal of the European Economic Association , 990-1029. Sawhney, M., Balasubramanian, S., Krishnan, V. (2004). Creating growth with serv ices. MIT Sloan Management Review, 34-43. Shaw, R., Stone, M. (1988). Database Marketing. Aldershot: Gower House. Talvinen, J. M. (1994). Information System in Marketing: Identifying Opportunity for New Application. European Journal of Marketing, 29(1), 8-26. This research paper on Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company was written and submitted by user Jaelynn W. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.