Using social media for advertising Coursework Example | Topics and Well Written Essays - 3000 words

Using social media for advertising - Coursework Example By seeing the growing reputation of these social networks among public, now advertisers are also choosing social networking sites to advertise their products and services. This paper discusses how advertisers take benefits of social networks to advertise their products. At the start we will discuss about social networks, after that we will discuss why people use social networks, and in the last we will discuss the role of social networks in advertising. According to (Boyd & Ellison, 2007), social media based sites or social networks are one of the most attractive web-based applications or tools which individuals/users use to perform the following actions: In this scenario, the basic objective of these social networks is not that they help individuals communicate and make relationships with unknown persons, but, it helps individuals create, maintain, and make identifiable their social networks or profiles. In other words, it can be said that this results in communication with individuals that would not in other ways be possible or done, even though that is not the main goal, since these communications or relationships are usually among "latent ties" the users having some offline links (Boyd & Ellison, 2007). Presently, the trend of social networking is growing everywhere and the social networking websites have turned out to be a family name. In spite of the fact that, it is an individual’s private or professional existence, they are in actual fact magnificent procedure for making new relationships online and communicating with friends, colleagues (Sedycias, 2009) because a social networking web site is a kind of website where individuals and groups are able to build up an online profile, after that they enter their interests in the profile, as well as they can add or insert connections to other profiles. In addition, the people using social networking sites are able

Dubai Hotel Industry Essay Example | Topics and Well Written Essays - 6500 words - 1

Dubai Hotel Industry - Essay Example Jumeirah Group tries to stay ahead by offering unique and innovative services through its STAY DIFFERENTTM theme while Rotana’s GET IT RIGHT dictates that every investment must be managed strategically to ensure success before moving to new projectsTatweer has no particular rallying cry but it is responsible for implementing large-scale projects. Industry issues range from an oversupply of hotels, reliance on government support, one-year entertainer visa extension to three-star hotels and terrorist threats. However, all these threats and its effects are mitigated by the initiatives employed by the government which ensures that there will be three times more visitors coming to Dubai by 2010. Analysis indicates that Jumeirah, Rotana and Tatweer will still be largely successful in the future. The degree to which they may differ in success is largely subject to speculation. Nonetheless, all of them will still be enjoying remarkable profits. Dubai, also known as Dubayy, is a city on the northeastern coast of the United Arab Emirates (UAE), and the capital of the emirate of Dubai. The city is divided in half by Dubai Creek, which is actually an inlet of the Persian Gulf. The eastern side of the creek, the traditional city centre, is called Deira (or Dayrah), and the western side is referred to simply as Dubai. Dubai is the chief port and commercial centre of the UAE, and the principal shipping, trading, and communications hub of the Persian Gulf region. Port Rashid, a large artificial port, lies within Dubai on the western side of the creek, and Jebel Ali, the largest artificial port in the world, is located 37 km (23 mi) down the coast to the southwest. Sometimes referred to as â€Å"the Venice of the Gulf,† Dubai is a bustling, cosmopolitan city and a popular tourist destination with a wide selection of upscale shops. In the famous Gold Souk, in Deira, more than 200 shops sell gold jewellery and bullion. Extravagantly designed luxury hotels, some built on artificial islets, line the city’s shore. Dubai hosts an annual high-stakes horse race and major tennis and golf tournaments.